What is Big Data?

Big Data refers to collections of large and complex data sets from a wide variety of sources including social media, clinical research, images, digital video, articles, and other content available in digital format. As experts in Advanced Knowledge Engineering apply advanced mathematics and cutting edge pattern recognition technology to the data, they are able to quickly identify patterns and trends and, crucially, to spot outliers. In short, they give shape and structure to the data.

Armed with in-depth knowledge, we have the power to solve complex problems, discover new ways to treat and prevent diseases such as cancer and Alzheimer’s, design effective decision-support systems and geographic information systems, and significantly improve cyber security.